Better Homes and Gardens Real Estate
Better Homes and Gardens Real Estate is an international real estate company. Founded in 2008, the company operates in nine countries and offers a full spectrum of real estate services. Franchise opportunities are currently available and the company has a fast-growing brand. There are many benefits to franchise ownership, including the ability to sell properties for top dollar.
Franchise opportunity
For over ninety years, Better Homes and Gardens has been a trusted source for real estate. The company offers best-in-class marketing tools, such as an online training program called Be Better University, and comprehensive post-licensing support. The company has a national lead generation strategy that incorporates paid search, SEO, social media, video, and local listings. Additionally, Century 21 provides comprehensive training and marketing support. The brand is one of the most recognized in the real estate industry, and it enjoys greater brand awareness than any other company.
While a Better Homes and Gardens Franchise opportunity may be a good fit for someone with a genuine passion for real estate, there are certain things you should consider before starting a franchise. First, be sure to consider the cost of starting a business. You should be able to find a good franchise opportunity that has a reasonable start-up and ongoing costs. You should also consider the level of support you’ll get after a franchise purchase.
Growth of the company
The Better Homes and Gardens Real Estate brand is rapidly expanding across the country. The company has surpassed its previous growth record of 17 affiliations by the end of 2020, with more than 12,500 agents and 390 offices in the U.S. As of mid-March, the company has affiliated with seven new firms. Compared to the same period last year, the company has experienced the fastest growth since 2012.
The company aims to grow its market share by attracting service and production-oriented agents. In addition to providing a highly-respected brand cachet, affiliated agents enjoy access to sophisticated marketing programs and proprietary avenues for lead generation. The company also focuses on increasing agent productivity by using advanced business-building tools, including the MoxiWorks product suite.
Value of the brand
The Better Homes and Gardens brand has become a well-known brand in real estate. The company is a leader in lifestyle real estate, with a large network of affiliate offices and more than 12,000 sales professionals. The company’s affiliation with the Meredith Corporation allows it to tap into the company’s wealth of insights and lifestyle tools, which can be used to generate new business and retain existing customers.
In addition to the 97 percent brand recognition, the Better Homes and Gardens brand is synonymous with quality and trust. The company’s reputation for a positive work environment and the ability to provide world-class broker support has earned it a place in many people’s minds. The company has been a popular choice for real estate agents for several decades, but there are some downsides that some agents have reported. Their biggest complaints revolve around commission splits and fees.
Locations of franchisees
Better Homes and Gardens Real Estate franchisees enjoy access to a proprietary database of 100 million consumers in the United States, which they leverage for intelligent prospecting and direct marketing. In addition to serving individual consumers, the Better Homes and Gardens Real Estate network also serves corporate, government and affinity markets. In 2011, Better Homes and Gardens franchisees assisted over 153,000 people in moving across the United States, Canada and the world. There are more than 1,500 active franchisees worldwide.
The company has been successful in welcoming new affiliates in the last year. During the first half of 2021, the network welcomed 14 new firms, marking the most growth since 2017. Additionally, it has increased its presence in the northeast region with a stronger presence in New York and Connecticut.
